Rush Street Gaming has announced its BetRivers brand now has two new ambassadors: former NBA coach George Karl and NFL Hall of Famer Jerome Bettis. A new US-facing marketing campaign called “Bet with a Winner” will feature Bettis and Karl.
While serving as spokespersons for BetRivers, Karl and Bettis will appear during events and promotions on traditional media, digital, and social media outlets. The brand is calling both men exclusive betting endorsers.
Hop on “The Bus”
Bettis played for the Los Angeles/St. Louis Rams for the first three seasons of his NFL career, but really made his name with the Pittsburgh Steelers. Nicknamed “The Bus” for his size and bruising running style, Bettis won a Super Bowl with the Steelers in 2006, which was right before he retired from the NFL.
The football pro has an impressive record as a running back, accumulating over 13,600 rushing yards in his career and scoring 91 rushing touchdowns. Bettis was enshrined in the Pro Football Hall of Fame in 2015.
BetRivers announced Bettis new deal on Twitter:
Richard Schwartz, the president of Rush Street Interactive, commented on Bettis, stating that he positively impacted and off the football field.
his authenticity and winning ways”
“We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com,” Schwartz said.
Seasoned coach in the mix
George Karl spent over four decades in professional basketball as a player and coach. He played several years for the San Antonio Spurs before becoming a Spurs assistant coach in 1978. He coached for a multitude of teams during his long career, winning the NBA Coach of the Year award with the Denver Nuggets in 2013.
The brand made a Twitter announcement about Karl’s new position with the company as well:
Schwartz commented on Karl being added as a brand ambassador, pointing out that the company is excited to bring his knowledge and enthusiasm to the BetRivers website.
New sports betting telecast
BetRivers has been very active as of late building its brand. Back in September, the operator signed a partnership deal with VSiN, a sports betting television network located in Las Vegas. The two created a daily sports betting broadcast that airs at the retail sportsbook in the Rivers Casino Des Plaines in Illinois.
The Rush Hour show debuted on September 1 and offers players insight into the sports betting world. Danny Burke serves as host, providing details on all the latest and upcoming games in all sports.