Betsafe launches in Kenya with new marketing and RG campaign

Betsson-owned brand puts localised responsible gambling procedures in place with support from Gamehelp

Betsson-owned sports betting brand Betsafe has launched in the Kenyan market with the operator igniting a significant marketing campaign. The Malta-headquartered operator confirmed the launch in partnership with local firm Bet High Limited following the agreement of a three-year sponsorship deal with local football teams Gor Mahia and AFC Leopards in June. This includes the…

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