Genius Sports Group agrees betting data and streaming deal with AHL

The American Hockey League (AHL), the main development league for the National Hockey League (NHL), has formed a new, long-term betting data and streaming partnership with Genius Sports Group.

With 31 teams across the US and Canada and affiliations with every NHL team, the AHL showcases some of the most talented young ice hockey players and coaches in the world. This exclusive partnership with Genius Sports Group will, said the AHL, provide it with a platform to expand its global audience, delivering data and live streams for betting purposes to sportsbook operators in the US and globally.

As a trusted data partner to many of the largest organizations in world sport, including the NBA and EPL, Genius Sports Group will have the exclusive rights to capture, for betting purposes, real-time team and player statistics from inside all 31 AHL arenas.

The AHL’s official data will power Genius Sports Group’s live trading models and proprietary algorithms which will be offered alongside live broadcasts for over 1,200 events a year. This agreement bolsters Genius Sports Group’s ever-expanding portfolio of sports events, which now includes over 240,000 each year.

Chris Nikolis, EVP, Business for the AHL, commented: “We are excited about our partnership with Genius Sports. Our goal is to deliver the excitement and quality of AHL hockey to fans worldwide and to engage with them as effectively in the manner that suits them best. Genius Sports is an industry leader and we look forward to a long and successful relationship.”

Sean Conroy, Commercial Partnerships Director of Genius Sports Group, said: “This partnership exemplifies the unique value we deliver to our sports and sportsbook partners in the US and worldwide. With the right technology partner, sports leagues can proactively engage with the regulated betting industry to drive new revenues, increase engagement and expand their global audience. Simultaneously, our sportsbook partners benefit from our ever-expanding portfolio of premium data and video content.

“With regulated betting continuing to spread across the US, the AHL has recognized a unique opportunity to accelerate its global growth and we are excited to be working alongside such a dynamic league.”

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