GiG signals Latvian intent with SIA Admirāļu Klubs

Gaming Innovation Group has inked a long term contract with SIA Admirāļu Klubs, which the group lauds as “one of the leading gambling enterprises in Latvia”.

The partnership will see the provision of GiG’s platform, sportsbook and front-end development to launch Admirāļu Klubs’ new digital operation in its regulated home market.

With the casino and sports offering anticipated to go live during 2021, GiG emphasises that the contract, which is for an initial three year period, maintains its ongoing ambition of supporting multiple partners in regulated markets

Richard Brown, chief executive officer of GiG, explained: “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both casino and sportsbook, they have a large and successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.”

Admirāļu Klubs, which boasts a number of gambling halls as part of its roster, says that the expansion into the digital ecosystem represents the firm taking its operations to the next level.

The regulated Latvian online gambling market saw double digit growth in the third quarter of 2020 versus the previous year, with online gambling revenue jumping 16 per cent.

A spokesperson for SIA Admirāļu Klubs stated: “Gaming Innovation Group is well established throughout the igaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves.

“We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”

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