Matt Tripp: Flutter correct to pursue single-brand strategy in Australia

Former BetEasy CEO suggests there was “solid equity” left in betting brand soon-to-be swallowed by Sportsbet

Flutter Entertainment’s decision to pursue a single-brand strategy in Australia’s sports betting market was the right one, according to bookmaker and investor Matt Tripp. Speaking exclusively to EGR, the former BetEasy CEO suggested there were “significant synergies” to be gained by running with a single brand, as Flutter selected to do after dropping BetEasy in…

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