US casino operator Penn National Gaming had a busy Christmas week as it opened new sportsbooks at three casinos as part of the ongoing expansion of the Barstool Sportsbook brand.
As Casino News Daily reported last week, the company launched a Barstool Sportsbook at its Greektown Casino Hotel in Detroit on December 23, the very day the downtown gambling venue resumed operations after a state-mandated shutdown that lasted more than a month.
Detroit’s Greektown Casino Reopens with New Barstool Sportsbook
Penn National also expanded the Barstool Sportsbook brand in Indiana where it launched two new facilities in the days leading up to Christmas.
The casino operator opened a new betting facility at its Hollywood Casino Lawrenceburg on December 23 and at Ameristar East Chicago Casino & Hotel on December 24. Penn National renovated and rebranded existing sportsbooks at the two casinos so these can now operate as Barstool Sportsbooks.
The Barstool Sportsbook at Hollywood Casino Lawrenceburg features 25 betting kiosks, 20 HDTVs showcasing sports events from all over the world, as well as food and beverage specials. The facility is located near the entrance of the casino floor.
The new sports betting operation takes bets on football, basketball, hockey, basetball, soccer, tennis, and more. Both betting on professional and collegiate sports is available at the facility.
The New Ameristar East Chicago Sportsbook
The new Barstool Sportsbook at Ameristar East Chicago has 23 betting kiosks, a giant video wall featuring major games, as well as food and beverage offerings. It too allows bettors to place wagers on the most popular professional and collegiate sports.
Both new sportsbooks offer sports fans a sports viewing area, redesigned dining spaces, betting counters with large odds boards, ticket writer stations, and more.
In addition, customers will be able to earn tier points and mycash using Penn National’s myChoice loyalty program when placing bets at the two sportsbooks.
Penn National has begun utilizing the Barstool Sports brand at sportsbooks across its casino properties after it acquired a 36% stake in the digital sports media company that boasts a massive following. The casino operator paid $163 million in cash and convertible preferred stock. After three years, it will up its ownership to around 50%.
Penn National CEO Jay Snowden said earlier this year that their partnership with Barstool Sports reflected the company’s strategy to continue to evolve from a regional casino operator with more than 40 properties across 19 states to a provider of omni-channel gaming and sports betting experiences.
Penn National’s expansion of the Barstool Sportsbook brand comes at a strategic time as operational restrictions around several US states have begun to loosen. As mentioned above, the company launched the new betting space at its Detroit casino just as state lawmakers allowed the property and the city’s other two gambling venues to resume operations after a month-long shutdown that aimed to abort the spread of Covid-19.
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