Playtech to Enrich its Presence via Novibet Deal

Famous provider of live dealer solutions, Playtech, has secured a deal with Novibet to enhance its presence in Greece. As part of the agreement, the gambling tech company will deliver its live casino products via the partner brand. Novibet will add the Playtech Casino tab and Live Casino titles in Greece, which will be followed by the introduction in the UK and Italy.

Following the official agreement, Novibet will introduce Playtech Casino content via the Premium Slots tab as well as the Live Casino portfolio. Its content is already localized to meet the requirements of Novibet users, which is another confirmation of success.

What Was Said

Commenting on the new distribution, General Manager at Novibet, Nikos Olympitis said:

“We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Commercial Director at Playtech, Yori Arami said:

“We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.”


Playtech is a leading gambling tech company, specialized in the production of live casino, sports betting, virtual sports, and bingo. The brand has created Playtech ONE platform, which provides operators with diverse services including marketing, CRM, single wallet, and similar. The company has obtained one of the biggest sports betting company in Italy, Snai. It is listed on the main market of the London Stock Exchange, with the center of operation at the Isle of Man.

Novibet, on the other hand, is a successful operator, with years of experience in the casino and sports betting industry. It offers more than 3500 games including slots, table games, live casino, and similar. It holds licenses from the leading authorities such as the UK Gambling Commission, and MGA.


“Playtech extends footprint in Greece with Novibet deal”,, October 19, 2020.

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