Resorts to shout-out CES as convention goes virtual

LAS VEGAS (KTNV) — Dozens of Las Vegas hotels and casinos will display messages about CES 2021, the largest consumer electronics convention in the world, one day ahead of the convention’s virtual beginning on Jan. 11.

Each will turn their marquees into different versions of the message “We miss you and can’t wait to welcome you back in 2022.”

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Included in the gesture are the ARIA Resort & Casino, Bally’s, Bellagio, Caesars Palace, Circa Resort & Casino, Excalibur Hotel & Casino, Fremont Street Experience, Golden Gate Hotel & Casino, Harrah’s Las Vegas, Luxor Hotel & Casino, Mandalay Bay Resort & Casino, MGM Grand, Mirage, New York – New York, Paris Las Vegas, Park MGM, Planet Hollywood Resort & Casino, Resorts World Las Vegas, SAHARA Las Vegas, The Cosmopolitan of Las Vegas, The Cromwell, The D Las Vegas, The LINQ Hotel + Experience, The STRAT Hotel, Casino and Skypod, The Venetian Resort Las Vegas, Treasure Island – TI Hotel & Casino, Tropicana Las Vegas, Westgate Las Vegas Resort & Casino.

CES has been an economic boon for Las Vegas bringing roughly 175,000 people from 160 countries and nearly $300 million to the local economy.

Consumer Technology Association CEO Gary Shapiro announced the decision to shift CES to a virtual format in July 2020 amid the coronavirus pandemic.

RELATED: CES 2021 going digital, will not return to Las Vegas in January

“It came down to the fact of health and safety and the fact we produce so many people,” he said. “We did not really see a good alternative.”

The Las Vegas properties will display their message to CES from 7 p.m. to 8 p.m. Sunday.

Shapiro has said organizers look forward to returning the in-person CES attendance to Las Vegas in 2022.

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